Why do some companies prosper and others fail? All companies today have the same access to talent, technology, thinking, systems, and processes.

When looking at the growing brands on the S&P500, you see they all have something in common, they think like a Tribe and deliver their teams a Sense of Purpose and Conviction, a Sense of Belonging, and a Sense of Belief.

Thinking like a Tribe, and creating a customer-first mentality, is a proven way to enjoy sustainable growth.

This video is edited from a recent presentation.