People surround themselves daily with entertainment, connections, emotion, and humanity. Yet, the second we think of business, this is lost.

Businesses today need to reconnect with employees and customers. They need to bring back raw human emotion, and create a true sense of tribal belonging.

And there’s proof. When looking at the growing brands on the S&P500, you see they all have something in common, they think like a Tribe and deliver their teams a Sense of Purpose and Conviction, a Sense of Belonging, and a Sense of Belief.

Thinking like a Tribe, and creating a customer-first mentality, is a proven way to enjoy sustainable growth.