To G.R.O.W. you need
your brand to BE.
Whatever it is, the way you tell your story online can make all the difference.
Build a brand for Growth from the inside out.
A study by McKinsey found that the average lifespan of companies listed in Standard & Poor’s 500 was 61 years in 1958. Today, it is less than 18 years. McKinsey believes that, in 2027, 75% of the companies currently quoted on the S&P 500 will have disappeared.
Why do large companies disappear?
Loss of Energy. The English economist E. F. Schumacher asked this question in 1973 when he published his influential book Small is Beautiful. Amazon, teams are kept very small and kept in the state of Day One - start-up mode. In short, large companies spend more time managing themselves than they do managing their clients. (Large companies need continuous management and energy input.)
Lack of Innovation. Companies cease to be the innovative company they were in their early years.
It has been proven that building a brand for growth and innovation - keeping in it’s Day One status - ensures the company lives and prospers longer.
G.R.O.W.
In keynotes and client workshops, I present a model that helps companies reset teams and places them on a path where people shine. And when people shine, generally, a business does as well.
Importantly, it sets companies up for Growth via Human Intelligence.
GROUPS + TEAMS
Small, perfectly balanced teams are more creative, solve problems faster, and are more likely to succeed. Small teams are like mini-companies that operate like mini-start-ups.
RESPONSIBILITY + RESPECT (Brands the BE)
In this section, we build out the three areas of the team or company and their values. Called BE, we build Beliefs, Belonging, and Behavior. This is the brand of the company and team. (See below.)
OPERATION + ORGANIZATION
The rigor and flow come to life. Clearing roadblocks, building roadmaps, reporting lines, and looking to the future.
WELLNESS AND WELLBEING
Most companies focus solely on this area. We build a place where people come to work on a Monday excited and finish the work-week content.
To be a brand that customers believe in. You first have to believe in yourself.
You must BE.
Belief, Belonging, and Behavior: Three Principles of becoming a Belief Brand
How can the next Airbnb, TikTok, Appen, or ChatGPT grow in a world built around risk aversion and business blandness?
In an incredibly simple and bold new way for creating great brands, we will look at the cultural insights that drive your business. Amazon, for instance, was never an online retailer. They are ‘Earth's most customer-centric company.’ And the rest is history. And Airbnb, ‘A place where anyone can belong.’
Zero mention of the product offering.
The bottom line is clear. Businesses must stop saying what they are and start BEing something customers want. BE is a three-step philosophy that can radically change the future for companies, products, and even people.
The BE brand philosophy will Grow your business -- large or small -- and you can dramatically alter the profitability and team positivity.
Your brand is all you have.
Every company has the same access, to the same technology, the same people, the same assets, and the same thinking. Your brand is not something you add to your business. Brand is the reason your business exists. Your brand is the purpose and passion, and your growth engine.
Whatever products you manufacture or whatever services you sell, somebody else can do it better, faster and maybe cheaper.
