LMVH/2XU. Finding their Voice workshop.
Every athlete is seeking an edge. How do we build a culture around that athlete?
WORKSHOP: I spent three days locked away in rural England, diving deep into a Leadership, Business, and Brand workshop for 2XU Performance, a division of L.Catterton (LVMH). As well as global team bonding, we built 12-, 24- and 36-month input goals, a roadmap for the future, Culture and Vision, and a brand voice (Voice of the Coach). 2XU.com
The difference in sport is fine margins.
The difference is training.
The difference in training is recovery.
The difference in recovery is compression.
The difference in compression is 2XU.
2XU is the difference that makes the difference.
Tokyo Bound.
It all begins with an idea. And this idea was to launch a new apparel line through America’s Cup. We partnered with other LMVH brands and Softbank out of Japan to make it happen. This is the story of the search for crew.
