If you have concerns regarding AI's effect on your career, it is time to embrace it.
What Designers and Copywriters Can Do to Train Themselves in AI
(This commentary is entirely outside of the need for AI regulation.)
Firstly, AI is rapidly changing the world of design and copywriting—some for good, some for bad. And for those who don't know my stance, Human Intelligence (HI) will not be replaced by AI. It is HI + AI. Only humans can do human things. Emotional tasks (creation, contact, heartfelt messages, and branding) will remain in the realm of HI.
However, AI-powered tools are used to create everything from marketing materials to product designs. As a result, it is more important than ever for designers and copywriters to be familiar with AI and how to use it to their advantage and to grow their careers.
Here are some specific tips:
There are several reputable providers of AI training, such as Udacity and Coursera. Another option is to attend conferences and workshops on AI in design and copywriting. Most important, though, is to play with the various tools. Dedicate time every week to learn; many free and paid tools are available, such as Adobe Sensei and Google Cloud AI Platform. And Shutterstock has embedded OpenAI's DALL-E 2.
WPP and AI
The company has been a leader in adopting AI and has invested heavily in AI research and development. WPP's AI initiatives are focused on three key areas:
Creating AI-powered tools and solutions for clients: WPP is developing AI-powered tools and solutions to help clients with various tasks, such as repurposing marketing materials, managing customer relationships, and optimizing advertising campaigns.
Using AI to improve the efficiency and effectiveness of WPP's operations: WPP is using AI to improve the efficiency and effectiveness of its operations, such as its procurement and talent management processes.
Developing AI talent: WPP is investing in developing AI talent, both within the company and in the broader community. The company offers training programs and scholarships to help people learn about AI and develop the skills needed to work in the field.
Conclusion
HI and AI are powerful tools combined to improve the creative process. By taking advantage of available resources, designers and copywriters can train themselves on AI and stay ahead.